ABOUT US
KRAGER. def.
(Danish/Norse)
Noun - indefinite plural of Krage from Old Norse kráka meaning ("crow”)
Pronunciation - IPA: /ˈkraːɡə/
Crows possess higher intelligence long thought a primarily human attribute. Science finds that crows know what they know and can ponder the content of their own minds, a manifestation of higher intelligence and analytical thought long believed the sole province of humans and a few other higher mammals (Stat News). Crows are one of the only animals that use tools to solve complex problems.
HOW IT STARTED
Krager was founded over a few beers and a desire to bring a little bit of that radical creativity to today’s business world. The very next day Krager was official. Krager is now based in Auckland, recently moved from the creative district that is Karangahape Road to a bigger space in Freeman’s bay, boasting a client portfolio of some well-known local and international brands.
What sets Krager apart is that we are agile, we build bespoke project teams relative to your challenge. We provide fresh new perspectives to your business challenges. Whether it’s providing upstream creative and strategy, content production, or downstream tactical execution, we have the networks and ability to problem solve, no matter how big or small.
We are not here to sell you pre-packed solutions. We are here to help you produce business outcomes.
MEET THE KRAGERS
JON
Founder, Creative Director, Producer
15+ years experience in long and short content formats, TVCs, live TV production, episodic TV series, VR and Social led content. Strong passion for all things Digital and Social. Strong event planning and execution skills. Proven track record in Earned, Shared and Owned channel growth, cinematic distribution and marketing, music clearance and distribution, global platform marketing. Marketing and business strategy across a wide variety of industries. Keen fisherman, outdoorsman, skier, bike rider and slow food producer.
DASHA
Senior Account Manager
7+ years of experience in brand, social media, and digital marketing. Passionate about building brand identities and driving paid digital strategies. Had the privilege of working with some of New Zealand’s largest and most beloved brands, including Fonterra (Anchor), Zuru, Flo & Frankie, and Caci. Enjoy’s the diversity of collaborating with various brands at Krager. Outside of work, an enthusiast of all things painting and makeup!
MADELINE
Account Manager
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CAMERON
Marketing Specialist
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OPAL
Brand Strategist
12+ years of content, brand, sponsorship, loyalty & sustainability marketing strategy and execution work. Experience working for one of the world's most valuable brands (Forbes 2017) Red Bull, NZ's largest outdoor sports retailer Torpedo7 and The Warehouse Group. Now enjoying the diversity of collaborating with various brands at Krager. Opal attempts to surf, enjoys motorbike rides, cooking and is a naturopath.
RALPH
Hype Dawg
Dance hall general and party fanatic colonel, Ralph has only a mere three years experience on this planet, but strangely remains a constant source of inspiration, humour, and poopys. Favourite foods are carrots, watermelon, and rabbits. Favourite past times are fetching sticks and humping legs.
OUR SERVICES
Effective solutions come from understanding business challenges. We listen, we think strategically, and we execute creative solutions that work. Our services are all lead by industry experts, and our approach ensures clients have access to relevant talent and resources to drive results.
Click on the ‘Our Services’ button to get a deeper understanding of what we offer.